The third step in creating a market plan is to know your competitors.
Competitors are companies or individuals offering products or services similar to yours.
You need to know who your competitors are, their strengths and weaknesses, marketing strategies, and what sets them apart from you.
To know your competitors, you can conduct a SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats of your business and your competitors.
With a SWOT analysis, you can understand your position in the market, find untapped market gaps, and determine a differentiation strategy – a strategy that makes your business unique and different from your competitors.
4. Create a Content Strategy
