jlk – I’m sure you’ve all heard the term proptech, or property technology. This term refers to the use of technology to change, improve, or optimize all aspects of the property industry, from planning, construction, management, to property transactions.
But did you know that proptech is not something new in the real estate world? Since ancient times, humans have always sought ways to utilize technology to meet the needs for housing, work, and activities.
For example, the use of bricks, cement, steel, and glass as building materials; the use of electricity, water, and gas as utilities; the use of elevators, escalators, and air conditioning as facilities; the use of the internet, smartphones, and applications as communication and information tools.
So, what makes proptech so popular and important today? The answer is: change.
Yes, changes happening in the world, be it social, economic, environmental, or technological, have brought significant impacts to the property industry.
These changes demand stakeholders in the property industry to adapt, innovate, and compete in a fast-paced, dynamic, and competitive digital era.
In this article, I will discuss the impact of proptech on the transformation of the real estate industry in Indonesia, both positive and negative impacts, as well as the opportunities and challenges faced by stakeholders in this sector.
I will also provide some examples of existing and upcoming proptech in Indonesia, as well as suggestions for developing and utilizing proptech optimally.