The seventh step in creating a market plan is to determine what doesn’t need to be done.
This step is often overlooked but is crucial to make your market plan more efficient and effective.
You need to identify activities that do not yield good results, do not align with your business goals, or are not of interest to your target market.
To determine what doesn’t need to be done, you can analyze data, evaluate performance, or survey customers.
This way, you can eliminate or reduce marketing activities that do not contribute positively to your business.