What Prestige Really Means: A Viral Term on TikTok Often Misunderstood

zajpreneur By zajpreneur
7 Min Read
Apa Makna Sebenarnya Prestise: Istilah Viral di TikTok yang Sering Salah Kaprah
Apa Makna Sebenarnya Prestise: Istilah Viral di TikTok yang Sering Salah Kaprah

Now that we know the general meaning and the context of prestige on TikTok, let’s discuss whether prestige is important or not.

Actually, there is no definite answer to this question, as everyone has different views and values regarding prestige.

However, we can try to look at prestige from several perspectives, namely positive and negative.

From a positive perspective, prestige can be seen as something that can benefit someone, both personally and socially.

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Personally, prestige can provide satisfaction, happiness, and self-confidence for someone who has prestige. Someone who has prestige can feel proud, valuable, and recognized by themselves and others.

Socially, prestige can provide influence, abilities, and opportunities for someone who has prestige. Someone who has prestige can influence, lead, and collaborate with others more easily. Someone who has prestige can also obtain, develop, and use various resources more effectively.

From a negative perspective, prestige can be seen as something that can cause problems for someone, both personally and socially.

Personally, prestige can cause imbalance, dissatisfaction, and unhappiness for someone who has prestige. Someone who has prestige can feel pressured, afraid, and anxious because they have to maintain or increase their prestige. Someone who has prestige can also feel arrogant, envious, and resentful towards others who have higher or lower prestige than them.

Socially, prestige can cause conflicts, competition, and disparities for someone who has prestige. Someone who has prestige can hurt, exploit, and exclude others who threaten or obstruct their prestige. Someone who has prestige can also be isolated, alienated, and discriminated against by others who do not have the same or equivalent prestige as them.

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From the two perspectives above, we can see that prestige has various impacts on someone, both positive and negative.

Therefore, it is important for us to be wise in assessing, seeking, and using prestige.

We should not be too obsessed or too neglectful of prestige, as both can be dangerous for us.

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We must realize that prestige is not the ultimate goal, but rather a means to achieve higher goals, namely goodness for ourselves and others.

Thus Kisanak.

Sources:

  • “The Economics of Prestige” by James E. Rauch and Joel Watson (Journal: The American Economic Review, Vol. 91, No. 2, May 2001)
  • “Prestige: Leadership at a Price” by Jean-Louis Barsoux and Cyril Bouquet (Book: FT Press, 2007)
  • “The Role of Brand Prestige in Determining Brand Preference” by Berna Kirkulak-Seluk and Elif Karaosmanoglu (Journal: Marketing Intelligence & Planning, Vol. 32, No. 7, 2014)
  • “Prestige in Academic and Organizational Careers” by Jerald Hage (Book: Transaction Publishers, 1997)
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