jlk – Marketing is the heart of business sustainability. Without the right marketing strategy, products or services offered will drown in the sea of competition. However, over time and changes in consumer behavior, the face of marketing has transformed.
While marketing was once conventional, such as through newspaper ads, radio, television, or banners, more and more businesses are now turning to the digital realm, using social media, email, websites, or applications.
What makes digital marketing the top choice over traditional marketing? Let’s discuss some fundamental reasons:
Cost-Effectiveness
When it comes to costs, digital marketing indeed wins the race. Imagine, to place an ad on social media, all it takes is compelling content and targeting the right audience.
In contrast to placing ads in print or television media, which require high production costs, space rental, or advertising agency services.
Moreover, its flexibility allows for changes or removal of ads as needed.
Easier to Measure
Digital marketing presents ease in measuring campaign performance.
With various metrics available such as impressions, clicks, visits, conversions, or sales, we can determine how effective our ads are.
From there, we can conduct periodic evaluations and optimizations as needed. Whereas traditional marketing tends to be challenging to measure its impact on the target audience.
More Interactive
Through digital marketing, we can interact directly with consumers. Providing information, answering questions, responding to comments, all can be done directly.
This not only builds active engagement from consumers but also strengthens the bond between businesses and customers. Unlike traditional marketing, which tends to be one-way and less inviting of consumer participation.
More Personal
We can tailor messages or ads according to consumer profiles, preferences, or behaviors through digital marketing.
By using data or analytics, we can understand who, what, when, and where consumers are, as well as what they want or need.
This is what makes digital marketing more capable of offering products or services that are relevant and meet consumer needs. While traditional marketing tends to be general and less attention-grabbing on an individual basis.
From these reasons, it is clear that digital marketing has significant advantages over traditional marketing. Therefore, it is not surprising that many businesses are shifting to the digital realm.
However, this does not mean that traditional marketing has no place anymore. Conventional marketing can still complement or support digital marketing strategies, especially in reaching consumer segments that are still stuck in conventional mindsets.
Most importantly, continue to understand the goals, targets, and marketing strategies that are appropriate for the characteristics of the business being run.