jlk – Digital content piracy, including music, films, or TV shows, remains a concerning issue in the creative industry. However, it comes as a surprise that in Indonesia, the majority of digital content pirates are women.
This revelation stems from a recent study conducted by Dr. Xuemei Bian and Humaira Farid from Northumbria University Newcastle.
They conducted online surveys and direct interviews with consumers who download or watch pirated digital content in Indonesia and Thailand.
The findings indicate that in Indonesia, women consume pirated digital content more than men, encompassing music, films, and TV shows, except for software. Conversely, in Thailand, men dominate the consumption of pirated digital content.
The research also uncovered that Indonesian consumers have broader knowledge of and more frequent engagement with pirated digital content compared to consumers in Thailand.
Furthermore, Indonesian consumers are more familiar with the availability of pirated content on YouTube.
According to the researchers, the primary reason Indonesian consumers turn to pirated digital content is due to the high prices of official content services.
They hope that these findings will provide valuable insights for policymakers in addressing piracy issues in Indonesia.
The study underscores that a deeper understanding of consumer behavior is crucial in formulating effective strategies to tackle digital content piracy in the future.