The fourth step in creating a market plan is to create a content strategy.
A content strategy is a plan that outlines how you will create, distribute, and manage relevant and engaging content for your target market. Content can be text, images, videos, audio, or other forms.
A content strategy is essential because it helps improve awareness, credibility, loyalty, and conversion for your target market.
The content you create should align with your business goals, target, and message.
You should also determine the marketing channels you will use to distribute your content, such as a website, blog, social media, email, or other platforms.
To create an effective content strategy, you can use the 4-1-1 formula:
- 4 informative, educational, or entertaining content for your target market, such as articles, infographics, podcasts, or webinars.
- 1 promotional content, selling your products or services, such as testimonials, case studies, or demos.
- 1 curated content, content from other relevant and beneficial sources for your target market, such as quotes, statistics, or articles.
With this formula, you can provide added value to your target market without being too aggressive or monotonous.
5. Determine Key Performance Indicators (KPIs) for Your Business Market Plan
